Autismo Tech 2023
A hackathon focused on encouraging the empowerment
of the autistic community through the creation
of innovative ideas in technology.
aTip
2023
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My roles
Design Strategy
UX Writing
Information Architecture
Visual Design
Wireframes
Prototyping
Usability Testing
Accessibility
Overview
Autismo Tech is a hackathon, an initiative by the startup aTip, aimed at the neurodiverse community and how technology can help them. It is open to all audiences but with a focus on neuroatypical individuals.
But before we begin, who is aTip?
aTip
It is a startup that aims to create long-lasting relationships between the over 2 million Brazilian individuals with autism and companies, acting as a link between neurodiverse professionals and HR teams, transforming the workplace into a welcoming and diverse environment. This is achieved through mentorship programs, workshops, and the assessment of neuroatypical profiles.
In detail, how does
Autismo Tech work?
The event is divided into two stages: aTip Learn and the Hackathon itself.
aTip Learn focuses on providing an educational experience tailored for individuals with autism. Registered participants have access to free online courses on innovation, technology, and career development. The program includes the following features:
- Video content released at the end of each month (seasons).
- Live checkpoints for participants to ask questions and interact synchronously with the course instructors.
- Meetups organized by ecosystem organizations.
- A Discord community for exchanging experiences and tracking progress.
The Hackathon will span 10 days and will be conducted entirely online, with a maximum of 120 participants. The objective is to form teams with diverse talents to solve the following challenge: “How to enhance the employability and empowerment of the autistic community through technology?”
The event is supported by various companies, such as:
The ID
Logo
The logo seeks to capture the essence of the brand by representing the two core aspects: the connection to autism, depicted by the infinity symbol, and the association with technology, conveyed through coding elements.
With a brand that is futuristic and at the same time, human and welcoming, we have incorporated both straight and organic shapes to convey a sense of modernity and warmth.
Colors
The colors are vibrant and dynamic, always aiming for good contrast and prioritizing accessibility. The primary colors consist of the triad from the main logo, while the secondary colors are used in specific moments or details.
To ensure color accessibility, various resources were utilized, such as:
APCA (Advanced Perceptual Contrast Algorithm) and WCAG (Web Content Accessibility Guidelines) were utilized through websites and Figma plugins in various contexts to thoroughly test the contrast and accessibility of all color and text interactions.
- APCA Contrast Calculator – Myndex Research
- Able – Plugin Figma
- Stark – Plugin Figma
- Who can use – Website para testar o contraste em diversas visões e seus impactos
Tone of voice
With a more playful and tech-savvy tone of voice, we aim to adopt a youthful and approachable approach, always being welcoming and fair. Additionally, at certain moments, we begin titles with lowercase letters.
Website
The website was developed based on the pre-defined key visual, with a focus on creating a landing page to explain what Autismo Tech is, how it will take place, and motivate people to sign up.
The intention was to showcase the diversity of colors used, aiming to connect with a young audience and convey a youthful, yet technological and collaborative positioning.
Brand Guideline
(coming soon in english)
Outcomes
The event is still ongoing, and it is already a success! As the results begin to materialize, I will have the honor to bring them here and share them with you.